Paid media marketing is one of the most effective ways to get your product or service in front of potential customers without relying on organic social media marketing, which relies on Facebook algorithms and your existing audience to decide how many people see what you share. One of the biggest advantages of paid media marketing over organic social media marketing comes down to the fact that you have control over who sees what you share, not just the extent that they see it by whether they choose to follow you or not. If your target customer isn’t following you, they don’t see your posts!
Paid Ads Are Highly Targeted.
If you’re a business selling widgets, Facebook ads are a great way to target a specific group of people who are interested in buying that product. Paid Ads are Cost-Effective: While many small businesses start out with SEO and social media marketing because they don’t have a big budget, paid advertising can be an important part of any marketing strategy as you grow.
In fact, Google AdWords is one of our favourite tools for growing companies. Paid Ads Are Flexible: One of our favourite things about paid ads is how flexible they are. You can use them to drive traffic to your website or landing page and then convert visitors into leads or customers using a variety of different strategies. They also allow you to quickly test new messaging and see what resonates best with your audience.
Save Money on Customers.
When it comes to paid media marketing, and particularly PPC, you pay for clicks—that’s what these ads are all about. While you don’t want to spend more than necessary on acquiring customers (or leads), you do want your click costs to be low enough that it doesn’t put an unnecessary strain on your business budget. Keep a close eye on both acquisition costs and conversion rates when using paid media marketing so that you can keep your business healthy from top to bottom. If you notice costs rising or profits falling, it might be time to change things up.
Boost Brand Presence
As a company, brand presence is something you need to focus on. If your brand isn’t known, it’s hard to get people to buy from you. Even if you do offer a good price for your product or service, if customers don’t know about it, they won’t come to you—and profits suffer as a result. With paid media marketing campaigns, we can help bring your brand into consumer consciousness by reaching them through targeted campaigns across Google and Facebook ads.
Reach New Audiences
Depending on your goals, paid media can be an important part of your marketing strategy. Whether you want to build awareness of your product or service, reach new audiences, encourage conversions or boost brand loyalty, paid advertising on social media sites such as Facebook and Twitter, Google AdWords and more can be a powerful way to reach more customers. There are also many other places where you can spend money to market your business including video sites like YouTube, niche publications and display ad networks. If you’re interested in learning more about how paid media could work for your business.
Establish Authority in Your Industry
One of your marketing goals should be to establish yourself as an authority in your industry. A great way to do that is by writing articles that provide helpful information to people—such as by sharing tips, best practices, and insights. As you publish more content, you’ll become a recognized thought leader in your field. And when potential customers need help with a problem or issue they have, they’ll often turn to search engines for answers first. By publishing well-written content on a regular basis (at least once per week), you can show up high on search engine results pages (SERPs) and drive more traffic to your website.