Digital marketing refers to the use of social media, search engine optimization, email marketing, and other internet tactics to promote brands, products, and services. Digital marketing can be broken down into five main categories: search engine optimization (SEO), social media, email marketing, paid advertising on social media or search engines, and inbound marketing or lead generation. Each of these methods has its strengths and weaknesses; the key to success lies in finding the right mix that works best for your brand and audience.

Google Ads

Search Engine Advertising—Google is hands-down one of most commonly-used forms of digital marketing. Google ads are often referred to as PPC (pay per click) advertising because you only pay if your ad is clicked on. They’re simple, easy to set up, and provide quick results. For example, if someone searches for digital marketing agency in Chicago on Google, an ad for a digital marketing agency in Chicago could appear at the top or side of their search results. The advertiser would then be charged based on how many times that ad was clicked on.

Facebook Ads

No, we’re not talking about boosting your mom’s status update. Facebook ads are a form of digital marketing that allows businesses to promote their brands and products on Facebook. Businesses can create custom ad campaigns that target customers based on their demographic and behavioral information. Businesses can choose how much they want to spend per click, as well as how many times a customer sees their ad.

YouTube Advertising

For most people, digital marketing starts and ends with Google AdWords. However, it’s important to realize that search engines only represent around 20% of digital marketing. In fact, a recent study showed that nearly 80% of all digital media is video! That said, YouTube advertising is an incredibly effective tool for digital marketers. On average, YouTube ads yield a 38% higher return on investment than traditional display ads—with just 0.15% more cost-per-click…not bad at all!

Influencer Marketing

Influencer marketing is powerful in an age where recommendations from friends and family mean a lot. It’s not easy to get your influencers to promote you, but when you do it right, it can be worth a lot of money. Influencer marketing involves creating relationships with influencers and leveraging them to promote your product or service. They may share your content on their social media accounts, write about it on their blogs, or even feature you on their YouTube channel. These types of partnerships are mutually beneficial for both parties involved—the influencer gets free products/services and exposure while you get more customers/clicks/views.

Email Marketing

Email marketing is a strategy for sending emails to promote your business. It involves creating, planning and executing a sequence of email messages based on customer demographics, their behavior and purchase history. You can send these from your website or from an application like Constant Contact. Today’s tech-savvy customers make use of mobile devices and prefer to have information sent straight to their inboxes – so use email marketing as a way to keep them informed on special offers, new products and ongoing news that they may be interested in.

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